This is our 51st coffee.
We shipped it on April 29, 2018.
The brewed cup The last in a series of three weeks with this coffee, we took it darker this time and drove the coffee closer to its cocoa core. The stone fruit notes remain as does the creamy mouth feel. It's a simpler coffee this way and that simplicity lends itself to repeat cups - sometimes that's just what the day ordered!
Somewhat poetically, this coffee is This coffee is a magic trick, like the moon.
With a giving rate of 5.72%, we're donating $14.70 this week. The money has been sent to Against Malaria Foundation.
We sourced this coffee for $4.65, which is 4.02x the market price at the time we bought it.
This coffee is the second of its kind for us. To explain what so special about this one, we need to revisit why we do what we do.To be sure, we’ve sourced our coffee from a variety of sources, many of whom abide by old ideas about the specialty coffee trade. Unfortunately, it is frighteningly easy to buy green coffee at prices below the cost of producing that coffee (it’s complicated), but participating in subsistence level agriculture is a non-starter for us.
So what’s so special about this particular coffee?
Like previous coffees we’ve offered, it’s bonkers fresh and we paid a good, fair price for it.
But it’s the second of a pair of coffees we bought from Direct Origin, an outfit based mostly in Colombia (with some operations in Honduras). Direct Origin connects to small (really small!) farms in hard to reach places in Colombia. They handle the processing, marketing, and logistics for their member farmers. Each of those tasks are expensive, complicated and risky – and Direct Origin does them all. Many of these farmers don’t have access to the global market and are at risk of being taken advantage of by people farther up the supply chain. The work that Direct Origin is doing really matters and your purchase helps us support their effort.
Incredibly, there’s more: Direct Origin offers total transparency to roasters who buy their member farmers’ coffee.
So it’s with tremendous confidence that I can write here now: this coffee lives up to the highest ideals of Effective Coffee. The producers on the ground were paid an exceptionally good price and I’m thrilled to have purchased some and to share it all with you.
We bought coffee from two different farmers, both women, and this is the secondwe’re featuring. We’ll ship this coffee again next week with more information about some of the people who made it possible.
Since we started in May 2017, we've sold 1027 bags of coffee and donated $1605.27 to highly effective charities.
During that time, we've donated 5.47% from our weekly revenue. A better assessment of our effort is the rolling 4-week donation rate, which is currently 5.94%.
To date, we've sourced our coffee at an average price of $4.56, which is an average of 3.53x above the market at the time of each sourcing purchase.