This is our 45th coffee.
We shipped it on March 18, 2018.
The brewed cup is an incredibly special coffee for Effective Coffee. In 2017, we started with an idea: what if we sourced coffee at prices that make sense for the whole supply chain, starting with the farmers?And then, what if that was just the start? This fabulous, round bodied coffee tastes of sweet mango, panela and hibiscus.
Somewhat poetically, this coffee is the realization that each random passerby is living a life as vivid and complex as your own.
With a giving rate of 6.00%, we're donating $20.79 this week. The money has been sent to Against Malaria Foundation.
We sourced this coffee for $4.65, which is 3.93x the market price at the time we bought it.
This coffee is the first of its kind for us. To explain what so special about this one, we need to revisit why we do what we do.
We’re want a supply chain that is fair and beneficial to all involved. The cornerstone of that effort is in the price we for the green (unroasted) coffee. For us, relationships with people who make our coffee possible is secondary to a larger, deeper idea: good work should be sustainable for everyone involved. And so we built our business model around sourcing our coffee at a high target purchase price and being transparent about that to a degree unusual in the coffee industry. On this post and every coffee post, you can see the price we paid for the green coffee. The reason for this is simply the idea that people everywhere deserve access to the same self determination we enjoy. The plainest way for us to live out that value is to pay good money for the coffee that makes it all possible.
To be sure, we’ve sourced our coffee from a variety of sources, most of whom abide by old ideas about the coffee trade. Unfortunately, it is frighteningly easy to buy green coffee at prices below the cost of producing that coffee (it’s complicated), but participating in subsistence level agriculture is a non-starter for us.
So what’s so special about this particular coffee?
Like previous coffees we’ve offered, it’s bonkers fresh and we paid a good, fair price for it.
But it’s the first coffee we bought from Direct Origin, an outfit based mostly in Colombia (with some operations in Honduras). Direct Origin connects to small (really small!) farms in hard to reach places in Colombia. They handle the processing, marketing, and logistics for their member farmers. Each of those tasks are expensive, complicated and risky – and Direct Origin does them all. Many of these farmers don’t have access to the global market and are at risk of being taken advantage of by people farther up the supply chain. The work that Direct Origin is doing really matters and your purchase helps us support their effort.
Incredibly, there’s more: Direct Origin offers total transparency to roasters who buy their member farmers’ coffee.
So it’s with tremendous confidence that I can write here now: this coffee lives up to the highest ideals of Effective Coffee. The producers on the ground were paid an exceptionally good price and I’m thrilled to have purchased some and to share it all with you.
We bought coffee from two different farmers, both women, and this is the first we’re featuring. We’ll ship this coffee again next week with more information about some of the people who made it possible.
Since we started in May 2017, we've sold 1027 bags of coffee and donated $1605.27 to highly effective charities.
During that time, we've donated 5.47% from our weekly revenue. A better assessment of our effort is the rolling 4-week donation rate, which is currently 5.94%.
To date, we've sourced our coffee at an average price of $4.56, which is an average of 3.53x above the market at the time of each sourcing purchase.