This is our 39th coffee.
We shipped it on February 10, 2018.
The brewed cup is different from roasts of this coffee we've shipped previously/ The Brown sugar nots, the mild acidity, and the clarity of the cup remain. But the nuttier tones we've seen before are muted here and faintly candied.
Somewhat poetically, this coffee is the perfect tool for the job, any job, because it's so fun to use and you've had your buying on it for a while.
With a giving rate of 5.72%, we're donating $14.76 this week. The money has been sent to Against Malaria Foundation.
We sourced this coffee for $2.2, which is 1.76x the market price at the time we bought it.
This week’s coffee is called La Morena and it’s from three farms in Guatemala. It’s a medium bodied coffee, laced with notes of chocolate, walnut and brown sugar. Wonderfully, it was harvested, produced, exported, imported, cupped and sold entirely by women. Women are often central to the production of coffee, but get far too little pay or credit. This coffee is a small attempt to change that. Even better, the importer, in concert with their sister company in Guatemala is contributing 35 cents for every pound sold to International Women’s Coffee Alliance. And that’s not all!
We bought this green unroasted coffee for $2.20/lb, which is far below our target price of $4.50/lb. The reasons for that are too complex to get into here, but suffice it to say the coffee’s history as a commodity continues to today and that legacy has negative effects we’re not yet past. Instead of pocketing the savings, Effective Coffee is going to donate the difference ($2.30/lb) to the Helen Keller Institute, who’s work in Africa to address curable and preventable blindness helps women and girls in particular. This coffee being bought during a season of giving, there happens to be a matching program we took advantage of, doubling our donation of $149.50 to a value of $299.
Since we started in May 2017, we've sold 1027 bags of coffee and donated $1605.27 to highly effective charities.
During that time, we've donated 5.47% from our weekly revenue. A better assessment of our effort is the rolling 4-week donation rate, which is currently 5.94%.
To date, we've sourced our coffee at an average price of $4.56, which is an average of 3.53x above the market at the time of each sourcing purchase.