This is our 33rd coffee.
We shipped it on December 25, 2017.
The brewed cup results in a medium bodied coffee, laced with notes of chocolate, walnut and brown sugar.
Somewhat poetically, this coffee is a really good question, fireplace vibes and an engaging conversationalist.
With a giving rate of 6.28%, we're donating $60.67 this week. The money has been sent to Against Malaria Foundation.
We sourced this coffee for $2.20, which is 1.72x the market price at the time we bought it.
This is the last coffee we’ll ship in 2017.
It’s been a wild, scary and lively year and I wanted to do something a little extra this week. In 2017, perhaps like years past, human civilization saw how fragile things can be, how the human project zigs and it zags. We also saw how filled to the brim people are with ideas, art, and kindness.
For quite a while, I’ve had a messy web of ideas for what Effective Coffee might be. It was something about cutting away excess, making a thing that ran lean and trying to do all the good it could for as many people as it could. In however small a way, I wanted to spend more time productively making the world better. I wanted to pursue that as efficiently as possible. The only thing I knew for certain was that it was only other people who could make it real.
I don’t know if Effective Coffee is on the right track. But looking back at 2017, it’s beginning to feel like maybe it is. Maybe we are.
In January I bought a tiny home roaster. In May I started selling coffee. In August I bought a better home roaster. In November I started roasting on an industrial machine in a shared production space. There was a week in June where I sold a single bag of coffee to a dear college buddy and Effective Coffee donated 60 cents that week.
This week we’re sending out 32 shipments, we’re donating 6.28% of this week’s revenue and we have space to donate a dollar extra per bag, as we did for all bags sold in December. Combined, that’s $60.67 and brings our total donations for the year to $387.07. All of that money has gone to the Against Malaria Foundation, which is among the most thoroughly vetted, transparent and cost effective charities in the world. If ever there were a case that 387.07 could make the world better, they are it. Also this year, we sold 302 bags of coffee. I’m stupidly proud about that.
The coffee this week is a very special one and we’re doing things a little different this week.
This week’s coffee is called La Morena and it’s from three farms in Guatemala. It’s a medium bodied coffee, laced with notes of chocolate, walnut and brown sugar. Wonderfully, it was harvested, produced, exported, imported, cupped and sold entirely by women. Women are often central to the production of coffee, but get far too little pay or credit. This coffee is a small attempt to change that. Even better, the importer, in concert with their sister company in Guatemala is contributing 35 cents for every pound sold to International Women’s Coffee Alliance. And that’s not all!
We bought this green unroasted coffee for $2.20/lb, which is far below our target price of $4.50/lb. The reasons for that are too complex to get into here, but suffice it to say the coffee’s history as a commodity continues to today and that legacy has negative effects we’re not yet past. Instead of pocketing the savings, Effective Coffee is going to donate the difference ($2.30/lb) to the Helen Keller Institute, who’s work in Africa to address curable and preventable blindness helps women and girls in particular. This being a season of giving, there happens to be a matching program we’ll take advantage of, doubling our donation of $149.50 to a value of $299.
I’m incredibly excited about the new year. We’ve got lots of new tricks in the pipeline: better packaging, more product choices, and snappier shipping to name a few. Best of all though, we’re in good shape to donate much more in 2018 and I couldn’t ask for better company.
Since we started in May 2017, we've sold 1027 bags of coffee and donated $1605.27 to highly effective charities.
During that time, we've donated 5.47% from our weekly revenue. A better assessment of our effort is the rolling 4-week donation rate, which is currently 5.94%.
To date, we've sourced our coffee at an average price of $4.56, which is an average of 3.53x above the market at the time of each sourcing purchase.