This is our 21st coffee.
We shipped it on October 2, 2017.
The brewed cup has all the makings of a rich, dark seasonal phenom: dark caramel notes, red apple, spice and a sturdy sweetness. Hold out for the cooling cup where like a jewel tucked out of view, you'll find revealed the most pristine and sparkling apple-like acidity.
Somewhat poetically, this coffee is digging to the back of your closet and pulling out your favorite winter blanket. The sight and smell of it is everything cozy and quiet.
With a giving rate of 5.52%, we're donating $9.91 this week. The money has been sent to Against Malaria Foundation.
We sourced this coffee for $5.31, which is 3.82x the market price at the time we bought it.
Excitingly, the effect of how we donate is starting to come more into focus. Because we increase the donation rate with each additional subscriber, the power of each subscriber grows as more people subscribe and revenue overall increases. The numbers may still be small, but this week marks halfway to our being able to donate 6% of the week’s revenue. If achieved every week, the total annual donation would top $600. The goal remains reaching a 20% donation rate every week. It’s then we could surely say that what began as a small idea had transformed into a powerful force.
I’m thrilled to be on this road with you.
Since we started in May 2017, we've sold 1090 bags of coffee and donated $1670.85 to highly effective charities.
During that time, we've donated 5.47% from our weekly revenue. A better assessment of our effort is the rolling 4-week donation rate, which is currently 5.94%.
To date, we've sourced our coffee at an average price of $4.56, which is an average of 3.53x above the market at the time of each sourcing purchase.