This is our 23rd coffee.
We shipped it on October 16, 2017.
The brewed cup starts with a solid malic acidity that structures it and moves to high notes of brown sugar, almond and dried green apple. Put together, this coffee turns in an all around great performance. It's an easy and every day kind of coffee, but it's still got a song in its heart.
Somewhat poetically, this coffee is the time between a flash of lightning and a crack of thunderous applause.
With a giving rate of 5.48%, we're donating $9.03 this week. The money has been sent to Against Malaria Foundation.
We sourced this coffee for $4.86, which is 3.92x the market price at the time we bought it.
With 12 shipments going out this week, we’re donation 5.48% of our revenue or $9.03. That brings our total for the year to $100.04, a total that makes this writer’s heart go thump thump thump. Read about how we donate here and here.
Since we started in May 2017, we've sold 1027 bags of coffee and donated $1605.27 to highly effective charities.
During that time, we've donated 5.47% from our weekly revenue. A better assessment of our effort is the rolling 4-week donation rate, which is currently 5.94%.
To date, we've sourced our coffee at an average price of $4.56, which is an average of 3.53x above the market at the time of each sourcing purchase.